Have you ever wondered why big brands like Pepsi, Coca Cola and many others still commit so much into advertising? They are made already, they have th...
How You Can Use Facebook Advertising Objectives
Running an advertising campaign on Facebook has helped many businesses to penetrate many market segments, generate leads, acquire and engage new custo...
Domains of Digital Marketing
Last two weeks someone called me, he wanted to hire our firm to promote his business. So I asked him what exactly does he want us to do for him. He sa...
Difference Between Organic and Paid Reach
Organic Reach Organic reach is the number of people who have seen your post through unpaid distribution. Keep in mind that after you have boosted an e...
What To Do if You Don’t Want People To See Sensitive Information On Your Website
If you don’t want some sensitive information on your website to be seen when people search on Google. Then, you have to prevent Googlebot (the ...
A Quick Guide on How to Profile Your Customers For Effective Digital Marketing
Customer profiling is a way to create a portrait of your customers to help you make design decisions concerning your service. It gives you a deeper un...
DIGITAL MARKETING CLASS: CUSTOMER PROFILING
I know you will be thinking what has customer profiling has to do with digital marketing. Well it has everything to do with it. Before you start a Goo...
HOW FAST DO YOU SELL
Everyday people come online to consume digital services ranging from mobile phones, reservation tickets, advice, tips on many issues etc. How fast can...
DIGITAL MARKETING CLASS: THE IMPORTANCE OF SPEED
Everyday more and more people are coming online, this has been made possible by the highly pervasive smartphone penetration especially in Sub-Saharan ...