Running an advertising campaign on Facebook has helped many businesses to penetrate many market segments, generate leads, acquire and engage new custo...
Are You Having Problems With Facebook Ads Payments? Read This
Sometimes running an ad on Facebook can be very daunting when the ads are not achieving the desired purpose. One of those problems is the payment issu...
Domains of Digital Marketing
Last two weeks someone called me, he wanted to hire our firm to promote his business. So I asked him what exactly does he want us to do for him. He sa...
Optimizing Consumer Experience With User Value
Facebook optimizes the experience for consumers because showing them high quality, relevant ads make them more willing to engage with advertisers in t...
How Facebook and Instagram Display Your Ad To People
In recent times, Facebook and Instagram ads have proven to be the most used advertising tool for many small businesses looking to reach a wider audien...
What is Ad Relevance Score in Facebook Ads
After your ad is served more than 500 times, it receives a daily relevance score between 1–10. A score of 10 means we estimate your ad as being high...
How Facebook Adverts Work – Winning Ads, Pricing, Relevance Score
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers on Facebook, Instagram, Messenger, and Audi...
Facebook Ad Auction Basics
#1 Competition Thousands of advertisers want to show their ads to different Facebook users (target audience) #2 Determining Bids Facebook hol...
How To Reach Wider Audience Using Facebook ‘Reach Advertising Objective’
Do you desire to reach a wider audience with Facebook Ads? Then consider using reach as your advertising objective. Learn about different types of Fac...
Different Types of Facebook Advertising Objectives
Facebook offers many advertising objectives to help you reach your business goals. Your advertising objective is what you want people to do when they ...
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